Cavli is an IoT enabler that brings the power of IoT connectivity to transportation and logistics solutions and businesses, smart cities, healthcare and agriculture.
They were launching Hubble99, a first-of-its-kind hybrid SaaS solution for IoT connectivity management, that included IoT connectivity hardware, network access, data subscription & modem management all bundled into a disruptive subscription-based price model to accelerate global IoT adoption.
Cavli Wireless was revamping their sales, marketing and lead-gen process after their funding round.They approached GrowthClub. We had to solve 4 core pain points:
We first helped Cavli map out their ideal customer personas using the GrowthClub Buyer Persona Map and zeroed in on 4 buyer personas in 6 different industries that Cavli’s Hubble99 model could disrupt:
We then worked with the Cavli team to brand and optimize the LinkedIn profiles on their entire team to create a consistent brand image on LinkedIn.
We then built a lead prospecting engine using LinkedIn and Sales Navigator, data scraping to enrich prospect data, and a custom Google script program to filter, segregate, qualify and push lead data to cavli’s CRM- Freshsales. This prospecting engine became the foundation of the outbound marketing process at Cavli.
To land press and brand mentions, GrowthClub designed a PR hacking process to prospect, identify and filter tech and IoT journalists, and then reach out to them on email and LinkedIn to push PR stories and releases on the Hubble99 platform.
To establish a B2B Outbound Lead generation Engine, GrowthClub designed a process to
To launch an advertising funnel in LinkedIn for the Hubble99 platform, GrowthClub first ran a competitor audit to evaluate ads of 5 major competitors in the market and over 73 adsets they were using, and then worked with the Cavli marketing team to design well-performing adsets and creatives for LinkedIn.
Over the past 4 years, we've worked with hundreds of brands across the world. From Google to solopreneurs.
Brand impressions on targeted LinkedIn content.
and across 20+ Industries from Healthcare to Blockchain Technology.